News
01 April 2007
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Life is beautiful in pink!
NuKorc Pty Ltd, world leader in the production of hi-tech, single extruded synthetic closures, is stepping out in shades of pink for the London International Wine and Spirits Fair, May 22 to 24, 2007.
To show life really is beautiful in pink, NuKorc is sponsoring the top 100 rosé wine tastings at
the LIWSF. NuKorc will also showcase its range of pink closures, and the many other colours
available, which can be used by companies as a fun and creative way to market their wine
brands.
“NuKorc’s mission is to protect and enhance our customer’s products and brands. Our
innovative closure products are ideal for wines that need to maintain their freshness and
fruity characteristics, and a perfect example of this is rosé,” NuKorc’s Commercial Director
Stuart Derbyshire said.
“Rosé is one of the fastest growing segments in the UK, as well as France, especially amongst women, and NuKorc’s closures offer companies a clever and catchy way of adding a new level to their brand by using fun coloured closures as part of their marketing strategy.”
NuKorc’s booth (T44) at the London International Wine and Spirits Fair follows on from its
involvement in Enomaq in Spain and Germany’s Intervitis. NuKorc will also participate in
SIMEI in Italy and SITEVI in France later this year.
“NuKorc’s expansion in Europe is continuing,’’ Stuart Derbyshire added. “We’ve seen the
opening of NK Europe in Spain in January, 2005, and the addition of direct sales and
marketing managers in key markets such as France, Spain and Germany. Such initiatives are
helping to grow our European customer base significantly.”
For more information contact public-relations@nukorc.com or refer to the official London
International Wine and Spirits Fair website at:
http://www.liwsf.com/index.cfm?do=whatson.page